MoviePass, MovieCrash — Official Trailer

source:   youtube.com

added: Thu, May 16th '24

It began as the ultimate dream for movie fans: a subscription service offering discounted movie theater tickets on a monthly basis. It quickly became one of the fastest-growing apps, skyrocketing to become a favorite among cinephiles across the United States. So, what led to MoviePass's rapid collapse after its meteoric rise to prominence? What caused its dramatic downfall despite its initial success?

"MoviePass, MovieCrash," an upcoming HBO Max original documentary, explores the remarkable rise and sudden fall of the once-prominent subscription-based movie ticketing service. Once a sensation just a few years ago, MoviePass has now faded into obscurity, joining a graveyard of failed subscription-based app startups that never quite found their footing.

With exclusive interviews from the company's co-founders, former CEO Mitch Lowe, former employees, investors, subscribers, industry analysts, and journalists from Business Insider who broke the story of the company's rise and fall, "MoviePass, MovieCrash" reveals the incredible saga of the daring innovators who attempted to revolutionize the moviegoing experience. It sheds light on the pivotal figures who, fueled by misguided goals and aspirations beyond reach, orchestrated a tumultuous journey that culminated in the early demise of the infamous company, leaving behind a trail of lost value totaling hundreds of millions of dollars.

Directed by award-winning filmmaker Muta'Ali (HBO's "Yusuf Hawkins: Storm Over Brooklyn") and executive produced by Mark Wahlberg and Stephen Levinson under their production label "Unrealistic Ideas," "MoviePass, MovieCrash" debuts on Wednesday, May 29th on HBO and Max. Watch the newly released trailer for the upcoming documentary.